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Showing posts from January, 2010

Tata Nano - A Small Car with a Big Future

Tata Technologies unveils the Tata Nano, designed as 'World's cheapest car'. The people's car from Tata Motors is not a question. It is the answer. Can you imagine a brand-new car for $2,500? No, it’s not a motorbike or a scooter… it is the world’s cheapest production car, the Tata Nano. On Thursday, January, 14 a mini Indian car was unveiled to North America. The auto market has changed. It is a global trend that today’s demand is leaning more towards mini cars. It is time to be efficient. It is time for the Tata Nano. At the Detroit Science Center, Kerry Hokett and I welcomed over 50 journalists that took part at Tata Technologies’ media briefing. As I looked around the room, I saw cameras flashing, video cameras rolling, people posing around the car, smiling Tata Technologies team eager to help and of course the small Tata Nano was the center of attention. But that was later... First, entering the hall, we saw a small car’s silhouette under a gray cover.

Hello Detroit!

Dear AutoCom Team, Dear All, Six months ago I was sitting in the lobby at the Sheraton Frankfurt hotel in Germany, waiting for an interview with Larry. I ordered a fresh strawberry juice that for some reason had a blue coloring and strongly resembled a cocktail. I realized that it looked like I was drinking a cocktail, relaxing before the interview at 1:00 pm. In that connection, I was thinking about the importance of the first impression…Good thing I can laugh at myself! And here I am. My name is Alina Kharchenko and I am a new intern for the next six months; I am 25 years old and come from Ukraine. Currently, I am pursuing a master’s degree in International Business at Nuremberg University, Germany. Regarding my work experience on the field of marketing and PR, I interned at Bosch Security Systems, Munich Area, at the department for Marketing and Communication. I took part in several projects covering Europe, South Africa and Asia. Automotive background is also present in my work b