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A Recap of SAE Week

 Last week was a very exciting week for us interns at AutoCom. On Tuesday two AutoCom events took place.  A client luncheon at Joes Muer’s Seafood and the SAE Annual Supplier dinner at Coach Insignia, which is one of AutoCom’s major events.

Apart from meeting our clients, media attendees, networking and REALLY good food, these events marked our first milestones of our internship at a PR agency.


For the first time we were actively involved in planning, organizing and participating in big events. We learned a lot about the importance of keeping calm even though things are going wrong, being well organized, teamwork and overall good communication. With everybody in the office working on different assignments and being involved in several other projects, it was really important to follow up regular in order to stay on track.  We experienced the feeling of relief when the event you were planning for months works out just the way you wanted it to (even with some troubleshooting and nerve-racking moments in between).

But overall we think that we were able to reach the goal of putting together two events which benefitted all the participating parties and provided a good opportunity for networking and socializing. 

We are really looking forward to dive into the preparations of this year’s TechCrawl, and CAR Management Briefing Seminar and improving our skills.

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