Beginning today, AutoCom interns are starting a new practice on the intern blog! Every Friday the AutoCom interns will write a topical blog in which they relate current topics back to Public Relations. We'll keep you posted!
Last week was the kick-off for one of the most romantic disaster movies of all times to flicker again on the world’s big screens after almost 15 years since the first release: Titanic.
Rose and Jack, you jump I jump, the iceberg, the Titanic sinks – the story did not change. But how do movie producers expect the exact same movie that is already out for 15 years to attract millions of viewers into the theatres all over again?
Well, the answer is easy: It’s in 3D! An old story, known by almost everyone can be perceived as completely new by changing only one detail with great effect.
This is a very simple but clever concept that can also be seen in Public Relations.
In an era of new technologies like the emergence of social media and the rising practice of electronic correspondence, people might be scared not to catch up with the industry if they don’t adjust their practices to the current trends. However, it is important to know that not all of those old habits need to be changed.
A good old letter with a personal note sent by “real” mail does sometimes have a greater influence than just simply shooting a short impersonal e-mail that might even get lost in the bulks of e-mails that people usually receive these days. A face-to-face meeting once in a while is an important way to build relationships with your clients, which is especially important for a PR agency, and with the new possibility of having video calls it is even possible to have meetings simultaneously on different places of the world.
Of course this is not an appeal to stick reluctantly to old things, businesses should definitely go with the flow of new innovations of the time, but it’s just a little reminder that not every business practice has to go overboard as soon as a new trend arises.
Stay tuned for weekly blog updates!
Véronique
Last week was the kick-off for one of the most romantic disaster movies of all times to flicker again on the world’s big screens after almost 15 years since the first release: Titanic.
Rose and Jack, you jump I jump, the iceberg, the Titanic sinks – the story did not change. But how do movie producers expect the exact same movie that is already out for 15 years to attract millions of viewers into the theatres all over again?
Well, the answer is easy: It’s in 3D! An old story, known by almost everyone can be perceived as completely new by changing only one detail with great effect.
This is a very simple but clever concept that can also be seen in Public Relations.
In an era of new technologies like the emergence of social media and the rising practice of electronic correspondence, people might be scared not to catch up with the industry if they don’t adjust their practices to the current trends. However, it is important to know that not all of those old habits need to be changed.
A good old letter with a personal note sent by “real” mail does sometimes have a greater influence than just simply shooting a short impersonal e-mail that might even get lost in the bulks of e-mails that people usually receive these days. A face-to-face meeting once in a while is an important way to build relationships with your clients, which is especially important for a PR agency, and with the new possibility of having video calls it is even possible to have meetings simultaneously on different places of the world.
Of course this is not an appeal to stick reluctantly to old things, businesses should definitely go with the flow of new innovations of the time, but it’s just a little reminder that not every business practice has to go overboard as soon as a new trend arises.
Stay tuned for weekly blog updates!
Véronique
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