Tata Nano - A Small Car with a Big Future

Tata Technologies unveils the Tata Nano, designed as 'World's cheapest car'. The people's car from Tata Motors is not a question. It is the answer.

Can you imagine a brand-new car for $2,500? No, it’s not a motorbike or a scooter… it is the world’s cheapest production car, the Tata Nano. On Thursday, January, 14 a mini Indian car was unveiled to North America. The auto market has changed. It is a global trend that today’s demand is leaning more towards mini cars. It is time to be efficient. It is time for the Tata Nano.

At the Detroit Science Center, Kerry Hokett and I welcomed over 50 journalists that took part at Tata Technologies’ media briefing. As I looked around the room, I saw cameras flashing, video cameras rolling, people posing around the car, smiling Tata Technologies team eager to help and of course the small Tata Nano was the center of attention. But that was later...

First, entering the hall, we saw a small car’s silhouette under a gray cover. Marty Habalewsky was talking to Warren Harris, Tata Technologies’ President and COO and introduced us to the Tata Technologies management. Marty was very enthusiastic.

As my first event in the U.S., I was a bit nervous but Marty assured me that everything was running smoothly. Kerry and I greeted journalists at the registration desk with press kits and a friendly smile. Larry Weis came soon to greet journalists at the media briefing. It was a friendly atmosphere and we felt the overall reaction to the mini car was positive.


Alina